The Resource Shoe dog : a memoir by the creator of Nike, Phil Knight

Shoe dog : a memoir by the creator of Nike, Phil Knight

Label
Shoe dog : a memoir by the creator of Nike
Title
Shoe dog
Title remainder
a memoir by the creator of Nike
Statement of responsibility
Phil Knight
Creator
Author
Subject
Genre
Language
eng
Summary
In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company's early days as an intrepid start-up and its evolution into one of the world's most iconic, game-changing, and profitable brands. In 1962, fresh out of business school, Phil Knight borrowed $50 from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. Selling the shoes from the trunk of his lime green Plymouth Valiant, Knight grossed $8,000 his first year. Today, Nike's annual sales top $30 billion. In an age of startups, Nike is the ultra of all startups, and the swoosh has become a revolutionary, globe-spanning icon, one of the most ubiquitous and recognizable symbols in the world today. But Knight, the man behind the swoosh, has always remained a mystery. Now, for the first time, in a memoir that is candid, humble, gutsy, and wry, he tells his story, beginning with his crossroads moment. At 24, after backpacking around the world, he decided to take the unconventional path, to start his own business--a business that would be dynamic, different. Knight details the many risks and daunting setbacks that stood between him and his dream--along with his early triumphs. Above all, he recalls the formative relationships with his first partners and employees, a ragtag group of misfits and seekers who became a tight-knit band of brothers. Together, harnessing the transcendent power of a shared mission, and a deep belief in the spirit of sport, they built a brand that changed everything
Biography type
autobiography
Cataloging source
AU@
Dewey number
338.7/68876092
Index
no index present
Literary form
non fiction
Shoe dog : a memoir by the creator of Nike, Phil Knight
Label
Shoe dog : a memoir by the creator of Nike, Phil Knight
Publication
Copyright
Related Contributor
Related Location
Related Agents
Related Authorities
Related Subjects
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Control code
ocn956958181
http://library.link/vocab/cover_art
https://secure.syndetics.com/index.aspx?type=xw12&client=nlonzsd&isbn=9781471146701&upc=&oclc=/LC.JPG
Dimensions
24 cm
http://library.link/vocab/discovery_link
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Extent
386 pages
Isbn
9781471146701
Media category
unmediated
Media MARC source
rdamedia
Media type code
n

Library Locations

    • Morrinsville LibraryBorrow it
      56 Canada Street, Morrinsville, 3300, NZ
      -37.6564773 175.5302671
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